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Recommended Reading (Book Reviews)

How to Write Successful Fundraising Letters
A practical, information-packed guide by expert Mal Warwick

Design It Yourself Newsletters - A Step by Step Guide
A clear and detailed instruction book for planning and producing newsletters, by Chuck Green

Naked Marketing. Bare Essentials.
The complexities of marketing boiled down and presented by Robert Grede in clear, concise language

Getting Publicity
Practical information to help small businesses and non-profits plan and implement publicity campaigns