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Building trust and support
with inspiring writing

Good communication can engage your volunteers and donors, strengthen your relationships with funders and partners, and inspire new supporters. With strong writing you can create great fundraising materials, annual reports, newsletters, and news releases – the kind of materials that get noticed and get results.

At this site you'll find original articles and a collection of resources to help you with these and other common non-profit marketing and communications needs. You can also find information about my writing and strategy services.

Please call me at 647-287-4344 for more information.

"Karen is detail oriented with a flair for creative words that bring her written copy to life on the pages . . . I would like Karen to work for me anytime. She gets things done. Thanks Karen."
Lori Nash, Friends of the Ottawa Public Library Association

"TurnAround Couriers is a growing social enterprise and Karen has definitely helped me to bring about this growth. She is a bright, perceptive and energetic woman who doesn’t waste time."
Richard Derham, TurnAround Couriers

"As board chair I worked closely with Karen on a number of projects. She was extremely efficient and a pleasure to work with. . . She was objective and had great writing ability."
Terry Pigeon, CATIE


News and Views

Culture Days

On October 1, Karen will be one of the speakers on the So You Want to Be a Creative Freelancer panel, organized by the Professional Writers Association of Canada Toronto Chapter, Editors Toronto, and the Association of Registered Graphic Designers, as part of the 2016 Culture Days Festival.

New Presentations Page Added to the Resources Section

Check out this new page in the Resources section for audio, video, and slide decks from the various presentations Karen makes about nonprofit marketing and communications. Enjoy, and please let us know what you think of the resources.

Karen Luttrell Communications Facebook Page

Please join us at to share marketing, communications and fundraising resources for non-profit professionals.

The Nonprofit Minute Web Series

See this series of short video interviews with nonprofit professionals and the businesses and organizations that serve them. You'll hear tips and information on fundraising, marketing, event planning, communications, technology and more. This project is a partnership between Karen Luttrell Communications and For the Record Productions.

Making your non-profit annual report shine

In her blog series for Wild Apricot, Lori Halley shares tips to help non-profits create great annual reports. In part 3 of the series she includes an excerpt from an article originally published right here: From Dull to Dynamic: Making Your Non-profit Annual Report Shine.

Use Your Newsletter to Create an Ambassador Corps

Creating a special "Ambassador's Corner" in your newsletter can help you keep supporters engaged and connected. Sumac Non-profit Software included this concept in their article 8 Brilliant Nonprofit Newsletter Ideas from the Experts.

10 Tips for NPO Staff and Volunteers Who Want to Take Great Photos

This article, originally shared right here on the PR for NPOs blog, was republished at, my favourite portal for Canadian non-profit organizations.