Contact Toronto-based nonprofit writer and marketing consultant Karen Luttrell at 647-287-4344.Building trust and support with inspiring writing
Good communication can engage your volunteers and donors, strengthen your relationships with funders and partners, and inspire new supporters. With strong writing you can create great fundraising materials, annual reports, newsletters, and news releases – the kind of materials that get noticed and get results.
This website offers original articles and a collection of resources to help you with these and other common non-profit marketing and communications needs. You can also find information about Karen's writing and consulting services, her background and testimonials for her work.
Please call Karen at 647-287-4344 for more information.
News and Views
Making your non-profit annual report shine
In her blog series for Wild Apricot, Lori Halley shares tips to help non-profits create great annual reports. In part 3 of the series she includes an excerpt from an article originally published right here: From Dull to Dynamic: Making Your Non-profit Annual Report Shine.
Advice for writers who want to work with non-profits
The Professional Writers Association of Canada (PWAC) recently asked me to share tips for writers who would like to try their hand at serving non-profits. See my guest post at their NetWords blog.
You’re invited to a non-profit marketing network
As the new group organizer, Karen invites colleagues and non-profit friends to join the Toronto Cause to Market Meetup group. Thanks to Kristen Scott, Grant Lowe, and Peter Jones who met on February 8 to discuss some of our biggest common challenges in the sector and to set the direction for the group. In future meetups, we’ll look at how we can share tips, tools and resources among members right away and we'll have some interesting panel presentations and practical workshops soon. Please jump in and join us, and be part of a support network to help members move their organizations and causes forward.
From Slacktivist to Activist: Partners in change, one small step at a time
How does a Facebook “like” or a retweet on Twitter move your cause forward? Could the same people who take these simple online actions be among your non-profit organization’s strongest advocates? Please join me, and co-host Amy Sept of Nimbyist Communications, for an interactive panel discussion with non-profit community managers and digital marketing experts. This free panel for non-profits is part of social media week 2012.
Toronto Net Tuesday:
Why non-profit marketers and PR pros should give up movie night.
A good understanding of the technology tools at our disposal can help us make our organizations stand out so we can inform and engage the right people. Toronto Net Tuesday meetups might help you reach that lofty goal. Their latest event, Exploring tech trends & the opportunities for non-profits, covered five major technology trends affecting us today.
Use Your Newsletter to Create an Ambassador Corps
Creating a special "Ambassador's Corner" in your newsletter can help you keep supporters engaged and connected. Sumac Non-profit Software included this concept in their article 8 Brilliant Nonprofit Newsletter Ideas from the Experts.
Your People are your story. Tell it well and inspire supporters.
Before they give time or money, potential supporters want to be assured that your organization makes a difference. People make decisions about which brands and organizations to trust based on recommendations – what they hear from other people. Yet many non-profit organizations don’t maintain a fresh list of testimonials and success stories. That’s why I created the Inspiration Bank, a new writing service for nonprofits.
Karen Luttrell Communications Facebook Page
Please join us at www.facebook.com/LuttrellCommunications to share marketing, communications and fundraising resources for non-profit professionals.
10 Tips for NPO Staff and Volunteers Who Want to Take Great Photos
This article, originally shared right here on the PR for NPOs blog, was republished at CharityVillage.com, my favourite portal for Canadian non-profit organizations.