Marketing and Communications
Resources and Links
Book Reviews | Glossary | Online Writing and Editing Resources | Marketing Blogs and Websites | Groups and Associations | Colleagues and Suppliers | News and Resources via Twitter |
Recommended Reading (Book Reviews)
How to Write Successful Fundraising Letters
A practical, information-packed guide by expert Mal Warwick
Design It Yourself Newsletters - A Step by Step Guide
A clear and detailed instruction book for planning and producing newsletters, by Chuck Green
Naked Marketing. Bare Essentials.
The complexities of marketing boiled down and presented by Robert Grede in clear, concise language
Getting Publicity
Practical information to help small businesses and non-profits plan and implement publicity campaigns
Glossary
Selected marketing, communications, design, and copywriting definitions.
Other recommended sources for glossaries include Robert Grede's Naked Marketing. Bare Essentials and the Fifth Canadian Edition of Marketing, published by McGraw-Hill Ryerson.
Also, see the American Marketing Association's Glossary.
Online Writing and Editing Resources
Oxford Dictionaries
Free and subscriber versions of the Oxford English Dictionary.
Dictionary.com
Free, online dictionary. They also offer a thesaurus.
Online Dictionary
Includes English language dictionaries, rhyming dictionaries, dictionaries specialized by field or profession and dictionaries in a variety of other languages.
Bartlett's Quotations
Free, searchable database of quotations.
Lexical FreeNet
Allows you to search for synonyms, rhymes, and quotations.
Recommended Marketing Blogs and Websites
CopyBlogger
Copywriting tips for online marketing success
CMO Branding Blog
Insights and resources for the digital
CMO Social Media Blog
Insights and resources for the digital CMO
Marketing Sherpa
Practical case studies and know-how
Seth Godin's Blog
Best-selling author of several books writes about marketing and the spread of ideas
Groups and Associations
International Association of Business Communicators (IABC)
Identify, share, and apply effective communications practices
IABC Toronto
The largest IABC chapter
Professional Writers Association of Canada
Developing and maintaining professional standards in editor-writer and client-writer relationships
Editor's Association of Canada
See their training and events
Canadian Marketing Association (CMA)
Offers training and resources including an email marketing guide and glossary of marketing and direct mail terms
Interactive Advertising Bureau of Canada (IAB Canada)
Offers events and resources, including free downloadable Interactive Advertising Guide.
Association of Fundraising Professionals (AFP)
Offers events, training, and resources for fundraising professionals, including a sample strategic development plan
Recommended Suppliers and Colleagues
Grace Cherian
A professional copywriter with search engine optimization expertise
Victoria Musgrave Communications
A communications professional experienced in both for-profit and not-for-profit sectors
12thirteen Design
Creative design and production for both print and electronic realms
Say It With Power
Public speaking training expert Thomas Moss
News and resources via Twitter